During my 14-year tenure in the U.S. Army, I’ve had the honor and challenge of serving in various capacities – Knowledge Management, Web Design, Public Affairs, and Social Media Management. This journey took me through a year in Iraq in 2004 and numerous leadership roles, learning from an array of leaders – the good and, candidly, the not-so-good. While the scenery and specifics of my roles changed, a triad of principles remained consistent. Today, I’ll share these principles, not as mere reflections of the past but as the guiding lights in my approach to digital marketing with Lamar360.
1. Be Technically and Tactically Proficient
In the Army, this wasn’t just a catchphrase; it was a mandate. Leaders need to be experts in their tasks – that’s how you earn respect and trust. More importantly, it’s about being ready for any eventuality. If a leader is incapacitated, someone needs to step in. In the digital realm, this principle translates seamlessly. My team and I don’t just “know” digital marketing; we’re submerged in it, always evolving, learning, and staying ahead of the curve. Our clients don’t just get a service; they get expertise, honed by years of experience and a commitment to staying proficient.
2. Seek Responsibility and Own Your Actions
Responsibility isn’t just about taking charge; it’s about ownership, for better or worse. In our line of work, problems will arise, and solutions might not always be apparent. But when they do, I’ve ingrained in my team the same ethos I lived by in the Army: See a problem? Act. Don’t wait for directions. Initiative and resourcefulness aren’t just buzzwords; they’re necessities. And when we falter? We own it, learn from it, and most importantly, set it right. Blame games have no place in the battlefield, nor in business.
3. Make Sound and Timely Decisions
The digital landscape is ever-evolving, and indecision can be costly. As leaders, we’re often faced with the task of making decisions under pressure. But it’s essential to remember that a good decision now is often better than a perfect decision too late. Through my Army experience, I’ve learned the importance of rapid assessment and action. At Lamar360, every decision, whether it’s a design choice or a strategic pivot, is made with promptness, clarity, and intent.
In Conclusion
The lessons I’ve learned from the Army aren’t just memories; they’re an intrinsic part of how I operate today. These principles have helped me navigate the toughest terrains and stand firm in the face of adversity. As I steer Lamar360 in the dynamic world of digital marketing, I bring with me these principles – time-tested and proven. The battlefield might have changed, but the principles remain unwavering.
